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Gather [Process]

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Interview Notes & Analysis

After generating the how might we question, I started to put together an interview question sheet, where I wrote down the questions I have about the elder's shopping experience. After interviewing a 70-year-old lady with the set of questions, I started to draw insights from the answers. 

  1. Not many elders drive. Only known a handful.

  2. The bus is the primary transportation, or walk. Usually walk to the grocery shop, if bought heavy stuff, then take the bus home.

  3. Lives on the 5th floor without an elevator.

  4. Common to have elders living on higher floors without elevators because they have been living there for 40+ years and never thought of moving

  5. No specific grocery shopping location. Usually, go around the grocery stores in the city (since the city is small)

  6. Every day would walk for a bit (exercise), visit some sceneries, and shop.

  7. Buying anything she wants. If cheap, buy about 1-2 kg. Depends on how long these groceries last.

  8. I bought anything that is heavy, leave it in the basement that is on the 1st floor. Have someone (usually the kids) take them upstairs for her later if it is not an immediate perishable product.

  9. I know how to grocery shop online

  10. The groceries bought online using platforms that are not targeted to grocery shopping are usually less fresh, the grocery comes from the market's own delivery system is better and fresher

  11. I learned from my granddaughter to use online shopping platforms. She taught me when she is out of school over the weekend. Whenever I had some difficulties I would save them and wait for my granddaughter to answer them.

  12. After I learned how to buy groceries online, I have taught a lot of the elders around me. Including people living next door, downstairs, people around me that I interact with daily. Some of them took a long time to teach tho.

  13. I do not have any difficulties when purchasing online. Just when I receive coupons I would have the tendency to use them.

  14. Fresh delivery is available. It takes several hours for the delivery. Some places do not support delivery for sure, like where I am living at the moment with my daughter. They only have regular package delivery but no fresh delivery from supermarkets. 

  15. I definitely would prefer delivery to the door than delivery to the building. 

  16. Walmart has a minimum order of 79 yuan (~12 dollars) to have free delivery. Lianhua does not have free delivery, it always requires a delivery fee of 4 yuan (~0.625 dollars). Da Runfa has a minimum order of 39 yuan (~6 dollars) for free delivery

  17. I do go to wet markets. I usually go to the same vendors since we know each other and we usually can have some conversations. I used to go there daily. I don't buy much, usually just one or two dishes worth of groceries. The reasons I go to the same vendors are first for conversation, second for fresh groceries. If we know each other they usually give me fresher groceries such as freshly made tofu that they made that morning, instead of the leftover tofu they did not sell yesterday (although is still in good shape). No, they do not provide discounts if we know each other.

  18. Elders over 60 years old get a 50% discount on bus and subway fees. All are free for elders 70 years old and above. 

  19. The people who pick the groceries are usually very nice. If they ran out of stock they would call and tell me that they will send the unavailable groceries once they had that in stock or they will give my money back.

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The Ideal Model

A service that specifically focuses on delivering groceries for elders living in the same neighborhood in China with the following features: 

  1. Easy-to-follow interfaces, elder-friendly interfaces/voice recognition/other methods for elders to order groceries. 

  2. Fresh, door to door delivery that lessens the walk the elders had to take for grocery shopping ==> save more energy on just walking/visiting around the city or just staying at home

  3. Lower delivery fee since the elders likes to save money, living in a humble lifestyle, while they usually live in a flock together in nearby buildings.

  4. Does not involve coupons

  • Shape designed to match brand identity

  • Top-down projection to be suitable for most indoor wall spaces

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Projector

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front view

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Kiosks

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Shelf

  • Easy to install on walls

  • Movable components for flexible grocery spaces

  • Rotatable hanger for compact storing if not in use

  • Adjustable apartment number on each hanger

  • Extendable hanger module to divide shelf spaces for groceries that is not hangable

  • Adjustable/Rotatable surface to support both read and write.

  • Two kiosks to make easier conversations between residents & avoid long lines

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closer view

  • Easy to install on walls

  • Movable components for flexible grocery spaces

  • Rotatable hanger for compact storing if not in use

  • Adjustable apartment number on each hanger

  • Extendable hanger module to divide shelf spaces for groceries that is not hangable

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UI/UX & product designer

Four Words to describe me: 

[INFP]

[thinker]

[gamer]

[joyful]
And here is my portfolio ;p
Enjoy my work!

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Research Analysis

After designing the shopping cart for young people who do not own cars (previous project done that improves none-car owners' shopping experience without involving technology), I started with the information I gained from that research. It appears that the elders may be the ones I want to tackle with, for they probably need more help than others when going grocery shopping without a car. 

Since I was in China during the time, I wanted to focus on the elder's situation in China, where not many elders know how to drive, nor how to use online shopping applications while at the same time could be living on higher floors that do not have an elevator. Since then, I want to create a grocery delivery system that targets elders living in communities in China. 

Mapping the Current Delivery Service

After designing the shopping cart for young people who do not own cars, I started with the information I gained from that research. It appears that the elders may be the ones I want to tackle with, for they probably need more help than others when going grocery shopping without a car. 

Since I was in China during the time, I wanted to focus on the elder's situation in China, where not many elders know how to drive, nor how to use online shopping applications while at the same time could be living on higher floors that do not have an elevator. Since then, I want to create a grocery shopping system that targets elders living in communities in China. 

How Might We...?

Insights from the interview

Ideation

At first, I want to create a device with a digital interface that enables elders to write their grocery lists. The device then recognizes the handwriting and sends the info to the delivery company and thereafter generates the order. The elders are able to share their grocery list with other elders in the building and thus encourage each other to use the platform. But then the question of "why do we have an individual device while we want to encourage interaction between elders" had me switched to the direction of a shared community board. 

The elements in the station: A whiteboard, akiosk, and a platform for the delivered goods. 

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The community board should contain three elements: A digital interaction screen to let elders be able to use to order groceries, a big projector to promote others in participating in the ordering, and a table/station where the groceries can be delivered to if the elder choose to have the groceries delivered to building instead of to door. 

 

Then I storyboarded the interactions between the elder, the station, and the delivery man. 

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Branding & Specifics

Then I started to design the specific station dimensions, the hangers/shelves and its interaction, the interactive screen/ kiosks, and at last the logo. 

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Logo

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Station Specifics

Interface Specifics

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mobile app interface

Context Rendering

kiosk/shared device interface

projector interface

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A shopping system designed for elders living in crowded communities in China.